4 Drink Flavor Trends to Watch in 2020 & Beyond

drink trends to watch out for
Taken by Kobby Mendez via unsplash.com. [Public Domain].

There are plenty of different trends that sweep the nation every year. One of the trends that shifts often is the flavors in drinks.

There are so many interesting flavors to add to your drinks that trends start to shape how most people consume different drinks. From coffee concoctions to sodas and teas, there is no end to the types of drinks you can flavor.

Check out this compilation of the top drink flavor trends to watch in 2020. These drink trends are like nothing the industry has ever seen before as a new generation takes over the consumer market.


Lavender is one of the most surprising drink trends to come on the scene in 2020. The flower adds a delicate and unique element to just about any drink. Lavender flavor often blends with lemon or another citrus flavor to create highly coveted soda drinks, delicious teas, and even some delicious cocktails. Lavender is truly an unsung hero in the 2020 drink scene.


Matcha is another flavor that entered many American hearts this year. Matcha flavoring is popular in just about every drink you can imagine, especially teas. Matcha comes with a gorgeous and appealing green coloring that even looks refreshing. Adding matcha flavoring to any tea, coffee, cocktail, or juice can instantly make that drink more appealing. Matcha is known for its delicious flavor and health benefits, making it one of the most popular flavors to watch this year.

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Ginger is another flavor that gained popularity due to the current health and super-food crazes that have swept the nation. Ginger adds a bit of spice and a layer of health benefits to every drink it comes in. Ginger made its debut in the drink industry in sodas and cocktails. It’s quickly moved its way into the juice industry and even into teas and coffee creations. Ginger is a subtle flavor that enhances the taste of any beverage for a refreshing kick.


Coconut flavors and coconut water, milk, and cream are all growing steadily in popularity within the beverage industry. Coconut is another healthy and dairy-free flavor that keeps things creamy and delicious. It’s most common in coffee, tea, and flavored water drinks. Coconut quickly rose to fame at the beginning of 2020 and shows no signs of slowing down. The more that younger generations learn about the health benefits and perfectly sweet yet subtle taste, the more they demand its inclusion in their daily beverages.

With the new health trends springing up around the nation, it’s important to factor functional flavors into your drinks. If you run a shop or restaurant that serves beverages of any sort, consider incorporating some of these on-trend flavors. People are moving away from the taste-only model of beverage consumption and toward a functional future. They want their drinks to taste delicious and satisfy their bodily needs. Sugar is out, and superfoods are in. This trend is at an upward projection and is most likely to continue in the years to come.

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